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3 business owners share their advice on optimizing your business as you grow

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by Andrea Silvers

Striking out on your own and starting a business is one of the hardest things you can do in your professional life, but the work isn’t over the second you open your shop. Once the business is up and running you constantly have to improve and optimize to stay ahead of the curve and, most importantly, to become — and stay — profitable.

For many entrepreneurs, the first year is where they struggle. In addition to working with a financial advisor (our stats show a good relationship with your accountant can help you succeed), there are other steps you can take to ensure your business is still around in 2017.

Understand the difference between being good at what your business does, and being good at business

Amy Vetter wears many hats. Not only is she our Global VP of Education & Enablement here at Xero, she’s also an avid yogi and even owns a yoga studio. She learned early on that being a great yoga teacher and running a great yoga business were two entirely different skill sets.

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